2022年成人高考专升本英语考试真题试卷

　　44、How does exercise help the elderly?()

　　A、By improving attention

　　B、By slowing memory loss.

　　C、By connecting with others

　　D、By controlling cell growth

　　45、How does exercise sharpen the mind according to para.2?()

　　A、By increasing the brain size B、By decreasing the protein level

　　C、By extending the time of concentration D、By strengthening brain cells connections

　　46、What is crucial in the development of babies brains?()

　　A、Babies' ability to focus B、Babies' mastery of skills

　　C、Babies' muscle strength D、Babies' near-constant movement

　　47 What is the main idea of the passage?()

　　A、Exercise strengthens people's body. B、Exercise helps babies to grow

　　C、Exercise improves people's life D、Exercise benefits the brain.

　　In 1542， Francisco de Orellana led the first European voyage down the Amazon River、During this voyage the explorer met a lot of resistance(抵抗) from the local Indians、In one particular tribe the women fighter were so fierce that they drove their male fighter in front of them with spears、Thus the river the was named after the famous women fighters of the ancient Greek stories， the Amazons.

　　This voyage also started our wonder of the greatest river and the largest area of rainforest on the world、About 20% of all freshwater carried to the oceans is from the Amazon River、The Amazon basin is the world' s largest， about the size of Europe、The river is a product of the rainy season， which brings huge rains every summer、This also produces a large area of rainforest， which supports the largest number of diverse plants and animals of any area in the world.

　　The Amazon rainforest is also important when it comes to the future of global warming， as it is a huge natural store of carbon、Up until recently it was thought that the Amazon had fully grown and thus could not take up any more CO2.Experiments have shown this could be wrong and that the Amazon rainforest might be sucking up an additional five tons of CO2 from the atmosphere per hectare(公顷)per year、This is because plants react favorably to increased CO2;because it is the raw material for photosynthesis(光合作用)，the more of it the better、So having more coz in the atmosphere acts like a fertilizer， stimulating plant growth、Because of the size of the Amazon rainforest， it seems that presently it is taking up a large percentage of our CO2 pollution in the atmosphere， about 75% of the world's car pollution.

　　48、After whom the Amazon River named?()

　　A、The Indian women fighters. B、The head of an Indian tribe.

　　C、The first explorer of the river. D、The woman fighters ' in ancient creak stories.

　　49、Why is CO2 compared to a fertilizer in pare?()

　　A、They both absorb light. B、They store heat.

　　C They both help plants grow. D、They both cause global warming.

　　50、Which of the following statement is true?()

　　A、The Amazon basin is the largest in the world

　　B、The Amazon River causes huge rains every summer

　　C、The Amazon rainforest supports about 20% of the worlds

　　D、The Amazon River carries75% of the world's water to oceans

　　51、What is implied in the last paragraph?()

　　A、The Amazon forest may disappear soon

　　B、The Amazon may take up more CO2 in the future

　　C、The size of the Amazon basin may become small

　　D、People may change the name of the Amazon River

　　The AIDA model is the foundation of modern marketing and advertising practice、It outlines the four basic steps that can be used to persuade potential to make a purchase、The first three steps lie in creating attention() developing interest (I)， and building desire() for the product， before the fourth step-the“ call to action”()-tells them exactly how and where to buy .AIDA can channel the customer's feelings through each stage of the communication process toward reaching a sale.

　　Attracting the customer's attention is the first challenge and this maybe achieved by using an attracting phrase、offering a discount of something for free， or demons Hating how a problem Lan be solved、Once someone's attention has been seized， it must be turned into read interest， This is best done by providing a brief description of the product's benefits to the consumer rather than simply listing the product's main features， problem-solving claims， or that desire to be met the means to buy， on website advertising、This might be a direct link， on TV or print， it may be a website or telephone number.

　　In the movie industry， the stages of AIDA are used to great effect、Movie studios after begin their marketing campaigns months in advance which develop interest by offering in attractive glimpse of the movie without giving too much away Desire is inspired by the release of the full preview Which carefully designed to show the exciting moments of the movie， from special effects to humorous lines of dialogue on the opening weekend advertisements in newspapers and on television focus on the movie's release ，inviting the consumer to go and buy a ticket

　　52、What is the purpose of creating the AIDA model?()

　　A、To promote potential sales B、To simplify the daily business

　　C、To describe the types of markets. D、To lay the foundation for advertising

　　53、Which of the following can turn customers’ attention into real interest?()

　　A、Listing the product's main features. B、Describing the benefits of a product

　　C、Selling a product al a great discount. D、Offering free samples through a link

　　54、In which stage of the AIDA model are giant posters used?()

　　A、Attention B、Interest

　　C、Desire D、Action

　　55、What is the writer's tone in introducing the AIDA model?()

　　A、Surprised B、Critical

　　C、Objective D、Hopeful

　　五、补全对话：15分。

　　A、How can I Help you

　　B、Where do you live

　　C、Can you arrange a wake-up call at 6 a.m.

　　D、ls that all

　　E、What else can help you with

　　F、Have your finished

　　G、Who is that

　　H、What is your room number

　　Clerk： Hello this is the front desk 56__?

　　Brown： Hello I need to catch a place tomorrow at 9a.m.__57 ?

　　Clerk： Of course 58__?

　　Brown： Room 423.

　　Clerk： OK， we will call you the 59__?

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